Project: Text Me When You Land
Client: Optus
Roles: Creative & Design
"Text me when you land." Five words every traveller hears from a loved one before a journey. And when every flight to or from Australia is a long one, these words carry even more weight.We took this simple message and turned the sterile transit journey through Sydney and Perth Airports into galleries of intimate text-stories, inspired by loved ones waiting for word. Serving as an emotional reminder to text that loved one the moment you land.